NCIS: Hidden Crimes
- Key Art
- Branding
- User Acquisition
NCIS: Hidden Crimes is a hidden-object mobile game developed by Ubisoft Abu Dhabi in conjunction with CBS Interactive, letting players solve crimes alongside Gibbs, Abby, and the rest of the cast from the hit NCIS television show.
I created the game's brand identity — icon, logo, and key art — and directed the creative for a UA campaign built to convert CBS's own television audience, from featured App Store artwork to paid social creative and seasonal campaign assets.
- Client:Ubisoft Abu Dhabi × CBS Interactive
- Role:Marketing Artist
- Platform:iOS, Android, Amazon
- Focus:Brand Identity, UA Creative, Licensed IP
ASO — App Icons
App icon iterations across store versions.
ASO — Store Screenshots & Feature
Store listing screenshots and featured App Store artwork.
ASO — App Preview Video
Touch-gameplay app preview produced for the App Store & Google Play listings.
Launch Trailer
Official launch trailer produced with Ubisoft.
Social & Launch Assets
Graphic assets for social media and launch promotion.
UA Ads — CBS Audience
User acquisition ads and carousel mockups targeting CBS network consumers.
Kakemono banner mockup produced for offline promotion.
