Growtopia
- Branding
- User Acquisition
Growtopia is a sandbox massively multiplayer online game with more than 15 million accounts and 300 million player-built worlds, acquired by Ubisoft in 2017.
Following the acquisition, I led the rebrand of Growtopia's marketing material — key art, app store screenshots, in-game event banners, and social content — plus a run of physical merchandise produced for the game's 10th-anniversary community celebration.
- Client:Ubisoft
- Role:Senior Marketing Artist
- Platform:iOS, Android, Steam, Switch, PS4, Xbox One
- Focus:Rebrand, Community, Merch
Brand
Growtopia wordmark lockup.
ASO — App Icon
Store app icon for the App Store & Google Play.
ASO — Feature Graphics
Google Play feature graphic variants.
ASO — Store Screenshots
Store listing screenshots for the App Store & Google Play.
In-Game Event Banners
Seasonal and community event banners produced across the game's live-ops calendar.
UA Video Creatives
Performance video creative produced for paid social & TikTok placements.
UA Static Creative
Static acquisition creative variants for paid social.
Ubi Week
Cross-promotional key art and trailer produced for Ubisoft's annual showcase week.
Community Merchandise
Merchandise created for Growtopia’s players and content creators.
Website
Official Growtopia marketing website design.
