Grunt Rush
- Brand Identity
- ASO
- UA Creative
- Live-Ops Events
Grunt Rush is a hybrid-casual tower-rush game from Steer Studios, sending a squad of trigger-happy grunts to collect, upgrade, and battle their way across enemy lines.
As Senior Marketing Artist I owned the title’s brand identity and store presence end to end — key art, app icon, and ASO screenshots — while running icon and creative A/B tests, seasonal live-ops event campaigns, and UA endcard production across static, animated, and AI-assisted video formats.
- Client:Steer Studios
- Role:Senior Marketing Artist
- Platform:iOS, Android
- Focus:Brand, ASO, UA Endcards, Events
Brand
Key art poster, wordmark, and physical pin mockups.
ASO — Feature Graphic Alternates
Additional feature graphic variants tested for store placement.
ASO — App Icons
Store-ready app icon variants across concepts.
ASO — Icon Exploration & A/B Tests
Icon iteration rounds explored during optimization testing.
ASO — Store Screenshots
Store listing screenshots for Google Play & the App Store.
Events
Live-ops event creative — charity drive, Easter, and Halloween campaigns.
Animated Endcard
Animated UA endcards used to close out video ad creative.
Endcard Video
Rendered video endcard for playable/video UA placements.
AI Video Intros
AI-generated intro hooks explored for short-form UA video creative.