About

Performance-focused Senior Marketing Artist specializing in user acquisition, paid media creatives, and game marketing at scale.

Mohanned Ibrahim

Mohanned Ibrahim

Over a decade translating performance data into creative strategy — leading ideation, execution, and iteration of UA assets across global campaigns for mobile and console titles.

Currently a Senior Marketing Artist based in the UAE, with recent experience across Steer Studios (Riyadh) and Ubisoft Abu Dhabi, where I owned brand identity and UA creative for titles including Clash of Beasts, NCIS: Hidden Crimes, and Growtopia. Alongside studio work, I run FKSLP, a freelance visual design practice serving clients worldwide since 2013.

Key Art & Illustration

Concept-driven key art and illustration for mobile & console game marketing.

Branding & Identity

Logo, icon, and full brand identity systems built for scale across every touchpoint.

UA & Performance Creative

Static and video ad creative iterated against CPI, ROAS, and engagement data.

Motion & Video

Trailers, social cuts, and animated store assets, produced solo or directed with partner studios — see the video reel.

Skills

  • User Acquisition & Paid Media Creative
  • Performance Optimization & A/B Testing
  • Game & Mobile Marketing
  • Key Art & Illustration
  • Branding & Visual Identity
  • UI/UX Design
  • Motion & Video Editing
  • Print & Packaging Design
  • Creative AI Tools & Workflows

Software

  • Photoshop
  • Illustrator
  • InDesign
  • After Effects
  • Premiere Pro
  • Audition
  • Blender
  • Microsoft Office
  • Higgsfield
  • Runway AI
  • Claude Cowork

Experience

A decade of game marketing, brand identity, and performance creative across studios and freelance.

Steer Studios

Nov 2023 – Nov 2025

Senior Marketing Artist

Riyadh, Saudi Arabia

  • Led performance creative marketing for game user acquisition campaigns across paid channels — see Grunt Rush and Tom & Jerry: Blast
  • Designed and iterated high-performing UA creatives (static & video), optimized through data and A/B testing
  • Partnered with UA managers, marketing strategists, and product teams to scale winning creatives
  • Balanced visual quality and brand consistency against performance goals, tracking CPI, ROAS, and engagement

Ubisoft Abu Dhabi

Jan 2016 – Oct 2023

Senior Marketing Artist (Jul 2020 – Oct 2023) · Marketing Artist (Jan 2016 – Jul 2020)

United Arab Emirates

  • Led game marketing assets for global titles across mobile & console — see Clash of Beasts, NCIS: Hidden Crimes, Growtopia, and Ballz Break
  • Designed UA creatives for paid media (static, video, motion) and app store metadata for App Store & Google Play
  • Produced Ubisoft Abu Dhabi branding and offline/trade-show campaign assets
  • Collaborated with UA managers, product teams, and outsource studios on key art and trailers
  • Owned brand messaging consistency across all marketing channels

FKSLP — Freelance

Dec 2013 – Present

Freelance Visual Designer

Remote, Worldwide

  • Delivered branding, UI, and marketing visuals for regional and international clients
  • Created performance marketing creatives, web assets, and print materials
  • Supported startups and established brands with full visual identity development

Nova Founders Capital

Jan 2013 – Dec 2013

Lead Graphic Designer

Kuala Lumpur, Malaysia

  • Designed online and offline marketing campaign materials
  • Managed web graphics and updates for Glasses Online Group website
  • Supported marketing campaigns across multiple international markets

Education

PJ College of Art & Design
Diploma, Graphic Design · 2010 – 2013

Khartoum Diplomatic School
High School Diploma (IGCSE) · 2006 – 2008

Languages

English
Arabic

Let's Work Together

Open to senior marketing artist and performance creative roles. Have a look at recent work, or get in touch directly.